California-based content marketer with over 5 years of professional experience in writing, marketing, and content creation. Lydia founded Synergy Content Marketing in January 2020.
With Lydia’s growing business and clients list, she needed a brand and website that not only appealed to perspective clients but also resembled her goals, motive, and passion for her work.
So what did we achieve for Synergy Content Marketing? A fun, functioning, informational website that not only introduces users to the Synergy Content Marketing brand, but also dives into their best client cases and utilizes blogging and content creation to drive Search Engine Optimization.
In this Project
Brand Identity
Brand Strategy
Logo Design
Website Design
Blog Design
Portfolio Design
Moodboard
Supportive, Inclusive, Respected.
Structured but not uptight, we fine-tuned this moodboard to boast a straight and symmetrical aesthetic. Masculine blues are accented with a playful periwinkle and warm orange hue to contrast and delight.
The Synergy Content Marketing brand welcomes clients with support and mutual respect. We think that’s a great start to a long-lasting partnership!
Logo Design
Bold Geometry, Striking Iconography
This logo family takes inspiration from the geometric elements in the moodboard. Circles, lines, and rectangles form the features in the font, the barriers, and the iconography to resemble structure and stability.
Website Design
Beauty X Functionality
The structured and geometric elements of the Synergy Content Marketing brand identity played into the website design as well. The website is not only an organized digital space for information. It is also a way for Lydia and the team to begin building a relationship with potential clients before they even book their discovery call.
Blog Posts Design
Content is Queen! The Synergy Team needed a blog design that keeps their users clicking, reading, and engaging. To achieve this, we developed their blog posts with bold callouts, imagery, and a handy sidebar.
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