The Problem
Merging multiple brands under one “umbrella” while maintaining cohesion and brand autonomy can be a challenging task. Dreamland Studios houses multiple brands under its roof including Kritter Klips and Liquid Dreams, two music festival outfitters in the electronic dance music (EDM) scene.
The Solution
In this case, I took existing aspects of the brand’s personality, highlighted them, and built an identity that pairs with it’s sister-brand, Liquid Dreams. This project includes a new moodboard, updated color palette, fresh logo family, and custom iconography to give the brand some guidelines for future media.
In this Project
Brand Identity
Brand Assets
Marketing Templates
Custom Illustrations
Brand Identity
The “Light Mode” Sister
My favorite question to ask when creating a moodboard and brand identity is “What would Kritter Klips be like if it were a person?” Using that question I gather assets and elements to personify the visual direction.
This direction feeds into all aspects of the brand including an upgraded color palette, a cohesive logo family, and custom iconography.
Colors in Action
A Playful Palette
The Kritter Klips color palette encourages playfulness, positivity, creativity, and joy. These hues were inspired by outfits curated by existing customers as well as designs in the product library. Color Psychology also plays an important part into this palette while also referencing into the Liquid Dreams palette for a coordinated style.
Brand Assets
Custom Iconography
It’s the little details in a brand’s identity that set it apart from others. One of my favorite ways to give a brand an extra detail is with custom, hand-drawn icons. Some ways we utilize these are on the website, in email marketing, and on Instagram highlight covers.
Creating a pair of sister-identities for Kritter Klips and Liquid Dreams was not only a creative challenge but also exciting to partner with two of the raddest brands in the festival scene.
– Katie
Custom Illustrations
Custom Zodiac Illustrations
I teamed up with Kritter Klips to create the zodiac ears collection – a fun and vibrant illustration project to highlight all 12 of the Astrological Signs.
Each ear design leans into it’s respective element with color, illustrations, and fur choice.
