The Problem
Merging multiple brands under one “umbrella” while maintaining cohesion and brand autonomy can be a challenging task. Dreamland Studios houses multiple brands under its roof including Kritter Klips and Liquid Dreams, two music festival outfitters in the electronic dance music (EDM) scene.
The Solution
In this case, I took existing aspects of the brand’s personality, highlighted them, and built an identity that pairs with it’s sister-brand, Kritter Klips. This project includes a new moodboard, updated color palette, fresh logo family, and custom iconography to give the brand some guidelines for future media.
In this Project
Brand Identity
Brand Assets
Creative Direction
Marketing Templates
Custom Illustrations
Brand Identity
The “Dark Mode” Sister
My favorite question to ask when creating a moodboard and brand identity is “What would Liquid Dreams be like if it were a person?” Using that question I gather assets and elements to personify the visual direction.
This direction feeds into all aspects of the brand including an upgraded color palette, a cohesive logo family, and custom iconography.
Colors in Action
A Magical Palette
The Liquid Dreams new color palette plays into bold hues that contrast against the brand’s iconic dark backgrounds. These colors were inspired by existing Liquid Dreams artwork found across the product library as well as reference colors in the Kritter Klips palette for a cohesive style.
Brand Assets
Custom Iconography
It’s the little details in a brand’s identity that set it apart from others. One of my favorite ways to give a brand an extra detail is with custom, hand-drawn icons. Some ways we utilize these are on the website, in email marketing, and on Instagram highlight covers.
Creating a pair of sister-identities for Kritter Klips and Liquid Dreams was not only a creative challenge but also exciting to partner with two of the raddest brands in the festival scene.
– Katie
Creative Direction
Marketing Templates
One of the key components of an online sale is cohesive and engaging graphics to promote the campaign and achieve marketing goals.
I utilized the new brand identity to curate a series of marketing graphics for social media, website banners, and email marketing. These templates were created in Canva to be rinsed and reused for future marketing efforts.
Custom Illustrations
Zodiac Dreams Concept Art
One of the key components of an online sale is cohesive and engaging graphics to promote the campaign and achieve marketing goals.
I utilized the new brand identity to curate a series of marketing graphics for social media, website banners, and email marketing. These templates were created in Canva to be rinsed and reused for future marketing efforts.
