You Got This Fitness is my client’s dream brand. Heather Gross is a personal trainer based in New Ulm, Texas and soon to be your new workout bestie. YGT Fitness is a collaboration of her two greatest passions – fitness and helping others.
Break a sweat with us as I show you the in’s and out’s of her brand identity, logo design, website design, and social media content and strategy.
In this Project
Brand Identity
Logo Design
Website Design
Social Media Strategy
Content Creation>
Moodboard
Improving Yourself. It’s a Mood.
The YGT Moodboard is a visual representation of the voice and tone for the brand identity. The Moodboard is developed after extensive research and target audience profiling.
I built YGT’s brand identity around a feminine-focused target audience but still kept the color palette and motivational vibes inclusive for everyone.
The neon sign represents positive affirmations with a trendy twist. The smoothie bowl is a reminder that fitness is a perfect balance with nutrition. The outfit flatlay and weights photo set the fitness aspect of the brand while softly appeal to women athletes. Most fitness marketing is catered toward a masculine audience so in YGT’s brand, we wanted to welcome the women.
Logo Design
A Logo that can Grind
My client requested a logo that was modern and minimal while versatile with her current programs and future programs.
When looking for inspiration, I referenced workout apps and fitness products packaging.
Website Design
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