3 Types of Social Media Content to Increase Conversions

Three main types of social media content drive conversions from your followers. How frequently you publish each post type will vary depending on your business and social media goals. However, a healthy ratio of all three will increase your social media conversion rates by building trust, selling your stuff, and growing your small business.

Types of Social Media Posts: Educational

Educational content helps you build trust with your audience. This type of post not only passes on information to your followers but also lets you humbly brag about your knowledge on subjects in your wheelhouse. Educational content establishes your business as a resource for followers in the future and supports the “consideration” stage of the customer journey.

Educational social media post examples: How-tos, help, save for later.

Types of Social Media Posts: Promotional

Promotional content helps you sell by highlighting your products, services, and business. While this type of content typically gets lower engagement on social media, it’s important to remember its purpose is not engagement. Its purpose is to encourage people to inquire, DM, and ask about your business. Promotional content lets your followers know what you have to offer and supports the “conversion” stage of the customer journey.

Promotional social media post examples: Brag on your business, share your products, highlight your services.

Types of Social Media Posts: Shareable

Shareable content helps you grow and is best for startups and small businesses looking to increase awareness with new and potential customers. It typically generates higher engagement due to users interacting and *hopefully* sharing your posts. Shareable content has the potential to reach beyond your followers and supports the “awareness” and “loyalty” stages of the customer journey.

Shareable social media post examples: Relatable, engaging, send to a friend.