How to Create Social Media Content: The Details

Once you consult your brand identity, define your posts’ purposes, and gather inspiration, it’s time to start creating. The three main types of engaging social media posts are graphics, graphics & photos, and photography. Here are best practices for each type of social media content.

Graphic Posts

• Icons are a Great Visual Asset–Iconography organizes the information while adding a visual element to copywriting. 
• Don’t Overload the Design with Information–Avoid putting too much information on one post. Carousel posts are a great way to break up the copy. 
• Illustrations are “In”–Similar to icons, but better–illustrations are an excellent visual asset that can substitute for photography. 
• Big Text is BOLD–Use big text to catch the eyes of your scrolling followers. High contrast in the colors will help with boldness. 

Graphics & Photos

• Everyone Loves Memes–Besides the fact that meme content is great for engagement and sharing, memes can relate to any industry and product. 
• Utilize Graphic Elements–You can turn an average photo into a stunning post by adding graphic elements, such as stars, leaves, or anything that fits your brand. 
• Use Text on Photos–Adding text to photos draws the user’s attention to the copy and captures their focus a little longer. Of course, it also relays information. 
• Twitter-Style Posts–No Twitter account needed. Make a relatable joke or use the design as a customer review.

Photography

• Keep it Simple–Solid or neutral-colored backgrounds keep the viewer’s attention on your subject—no need to overcomplicate things. 
• Soft, Even Lighting–Harsh lighting can throw off your photos’ core colors and make the picture difficult to edit in post. Natural light or a ring light is an easy fix for this. 
• Experiment with Angles–Flatlays. Low-Angles. Close-ups. Experiment with different camera angles to give your content some variety. 
• Use Props–Adding props like plants, herbs, flowers, a coffee cup, electronics, or notebooks makes your photography look natural and candid.

Start Creating–Social Media is Waiting

Now you know how to create engaging social media content. Next, it’s time to gather inspiration and start creating engaging social media posts your audience will love. If you’re ready to take your small business to the next level on socials but don’t have time to do it yourself, let’s chat! I’d love to help you create content for social media that grows your business in new and exciting ways.