Calling all Women: the trailblazers, the first-gens, the next-gens, the tech baddies. The Women X Tech Conference held its first annual symposium in February 2022.
Organized by The Dallas Entrepreneural Center Network (The DEC Network), I had the honor of working with their team to create this influential brand.
This was truly a dream project for me and I’m ecstatic to share it with you.
In this Project
Brand Identity
Logo Design
Brand Assets
Social Media Content Creation
Custom Illustrations
Brand Identity
Moodboard
Fun. Fem. Forward.
The visuals are flirty yet bold enough to push boundaries. While the photos are all different in nature, they have one element in common, combining artistic aesthetics with technology messages.
Logo Design
Hi-Tech
A font that stands on its own. Our finalized logo design is not only eye-catching but also resembles hi-tech visuals in the typeface. You’re not just reading this logo the first time you see it, you’re analyzing it.
Brand Assets
Custom Patterns
Branded Assets are the new logos. Specially crafted elements such as patterns, iconography, accents, and textures give an extra level of dimension and brand affinity to your brand identity. For WxT Conference, we created backgrounds integrating technology and the brand colors.
Social Content Creation
A Little Old X A Little New
Taking inspiration from 90s computers GUI, we nodded at old-tech graphics while also pulling in a new-age feel with the colors palette and visuals. Animated graphics were also utilized to increase engagement on platforms such as Instagram, Facebook, and LinkedIn.
Custom Illustrations
Feminine illustrations were a key inspiration going into the Women x Tech Conference brand identity. We incorporated illustrations of real women who have influenced technology in our world.
More Projects Like This
Carly Mc
Website & Blog Design
Stashly Bankz
Website & Blog Design
Little MiaBella
Ecommerce Website Design
